I have started a Google Grant AdWords campaign for an USA based nonprofit recently (about two days ago).

It worked well and I was enjoyed.

But then it was closed for “maintenance” as they say for 2-3 days (I don’t remember the exact word Google used to describe “maintenance”.) After about a day maintenance seemingly ended.

But now I have another problem: Google says “Your keyword isn’t triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score.” for seemingly every of my 355 keywords and so the account is stale. Many of my keywords have 6/10 (and maybe above, I have not checked every keyword) rank and I could expect this is enough to show.

Also, this message “Your keyword isn’t triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score.” is sometimes displayed twice (instead of once as it should be) in the keyword performance popup.

Sometimes a keyword start to work for a short interval of time and then disappears again. So I have a click each 30 minutes or so.

I suspect Google bug. (Yes, I have written them through the Feedback form that I report a bug.)

I’ve called AdWords support. They have said me that I should remove broad match keywords like Bible and also for three keywords like Bible translation, “Bible translation”, and [Bible translation] leave only one of the three.

I didn’t try to follow the Google’s employee advice, as it seems a wrong advice for me.

I have reported the bugs to Google.